Bringing new products to market requires a deep understanding of the category and consumer. An intelligent way of thinking is essential.
What’s the gap in the market? The consumer frustration? The untapped potential?
Taking the time to answer these types of questions enables us to identify the opportunity and set a robust design brief.
We have extensive experience of working across all aspects of product invention and development. We understand the commercial and technical hurdles that projects must clear during the design process. How the product looks and feels is just as important to us as how it works.
We are experienced at delivering products into global markets, that ensure a cultural and local fit. Working extensively with Marketing and Sales teams to ensure the product unique selling points and benefits are relevant to consumers and are clearly communicated.
We Passionately believe in the Circular Design approach. Developing clever, profitable, eco-effective products.
